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Image requirements


When you add your artwork you’ll be given the choice of whether you want it to be portrait (vertical) or landscape (horizontal). Ensure you select the right orientation for the product and your intended use. Most poster frames can be used in either landscape (horizontal) or portrait (vertical) formats, but pavement signs can only be used portrait.

Image size and DPI

To ensure your prints look as good as possible, you’ll need to provide images that are at least the same size as the item you’ve purchased. If you are printing an A1 poster you should provide A1 artwork. If you upload A4 artwork and request for it to be printed at A1 you will find that the image is blurred or pixelated.

To avoid this, simply ensure all images you upload are at least the same size as the item you’re printing and check the proofs provided to make sure you’re happy with the quality before submitting your artwork for printing.

Any images you upload need to be provided at the correct dimensions to avoid pixelation or blurring and also at the correct DPI (dots per inch). For prints up to A3, artwork should be provided at 300 DPI. Prints larger than A3 can be provided at 150 DPI.

Paper size Actual size Pixels DPI
A937mm x 52mm437 x 614 px300 DPI
A852mm x 74mm614 x 874 px300 DPI
A774mm x 105mm874 x 1240 px300 DPI
A6105mm x 148mm1240 x 1748 px300 DPI
A5148mm x 210mm1748 x 2480 px300 DPI
A4210mm x 297mm2480 x 3508 px300 DPI
⅓ A499mm x 210mm1169 x 2480 px300 DPI
A3297mm x 420mm3508 x 4961 px300 DPI
A2420mm x 594mm2480 x 3508 px150 DPI
A1594mm x 841mm3508 x 4967 px150 DPI
A0841mm x 1189mm4967 x 7022 px150 DPI
20” x 30”508mm x 762mm3000 x 4500 px150 DPI
30” x 40”762mm x 1016mm4500 x 6000 px150 DPI
40” x 60”1016mm x 1524mm6000 x 9000 px150 DPI

Bleed and crop marks

Your artwork should be extended to the full size of the print and no gap should be left. We won’t crop your artwork to fit so you should provide it correctly sized. You should avoid adding crop marks or trim marks to your document as they will be printed and may be visible. The proofs shown reflect what we will print in your final artwork. 

Visible area

Some products, such as snap frames and pavement signs, have a frame which slightly overlaps the main image so the poster is held securely. This reduces the total visible area, so you should avoid placing anything important in this region.

The visible area differs from product to product but is shown in the templates and represented by a dotted line. We recommend you produce your designs within one of our templates to ensure everything you need sits within the visible area. If you are using the drawing app, you should avoid placing essential content at the edges as it may be concealed by the frame.

File format

Our drawing app handles a range of common image file formats. For products printed on a solid background we accept PDF, AI, PSD, JPG, JPEG, PNG, GIF, PS, TIF and TIFF files. For transparent products, we accept AI, PNG, GIF and PDF. These standard file formats are supported by all major graphic design applications, so if your file is currently in another format you will need to convert it prior to upload.

Colour profile

We currently only support images saved in an RGB colour profile. If your file is currently in CMYK format, you should convert it to RGB prior to upload. You should not upload images saved in CMYK format or they will not print correctly.

If you require Pantone matching to ensure your product matches your exact colour specification, we can provide this for an additional cost. Get in touch today for a quote.

Adding arrows to pavement signs

One common mistake we often see with pavement sign artwork is customers forgetting to reverse any directional arrows they add to their sign. If your sign includes an arrow, please don't forget to show the arrow pointing in one direction per side.